Entry #6: Logo Parodies

Greenpeace UK

Describe the logo using the language of the Elements and Principles of Design.

This logo's focus is the falling petals, or shapes which were used to form the BP Helios logo. Many lines formed by the petals can be seen, and there is repetition of the same kind of shape with variation in hue, tone, size and orientation. The harmony in similar shapes and analogous colours found in the top part of the logo is not found in the bottom part where falling petals are presented. However, the viewers are able to see the petals fall in a vertical direction and a slight gradation in tone. The disunited, monotone-coloured bottom part of the logo contrasts well with the bright, connected petals in the top part of the logo.

Describe the symbols used in the logo. Why did the graphic artist use such imagery?
The graphic artist chose to tackle BP's "living, organic form of a sunflower" and transform this positive symbol into a negative symbol of a withering sunflower with the edit of falling petals. The graphic artist uses such imagery to represent the company of BP after the dramatic Deepwater Horizon oil rig. After the event, the company's repetition has plummeted and the area which has been affected has been devastated. 


What does this logo say of BP's corporate identity?
This logo says that BP's corporate identity is one of negativity and large contrast. A big company such as BP does everything in its power to present itself as a firm, respectful, and positive company, as can be represented by the bright sunflower logo, however, as shown through the events of the oil rig, BP turns out to be just the opposite; a company which causes harm to the well-being of the Earth.